Why Proper Wool Care Matters

Properly washing garments made from 100% or high-percentage wool is essential, as wool is a natural and delicate fibre that can be easily damaged by heat, friction, or harsh detergents.

Prevents Shrinkage and Felting
Wool fibres have tiny scales that can lock together when exposed to heat, agitation, or incorrect washing—causing the garment to shrink or felt (become stiff and matted).

Maintains Shape and Fit
Improper washing can stretch or distort wool garments. Gentle handling preserves the garment's original structure and fit.

Preserves Softness and Comfort
Harsh detergents or over-washing can strip natural oils from wool, making it feel rough or itchy.

Extends the Life of the Garment
Wool is a premium material—when cared for correctly, it can last for decades without losing its quality.

Supports Natural Benefits
Wool is naturally odour-resistant, breathable, and insulating. Proper care ensures these qualities are maintained over time.