Why Proper Cotton Care Matters

Properly washing garments made from 100% cotton and cotton blends is essential, as cotton is a natural fibre that can shrink, fade, or lose its softness when exposed to high heat, harsh detergents, or improper care.

Maintains Fit and Shape
Cotton is prone to shrinking—especially when exposed to high heat. Washing in cold water and drying gently helps prevent unwanted changes in size or shape.

Preserves Softness and Comfort
Harsh detergents or overwashing can cause cotton to feel stiff or coarse. Gentle laundering keeps it soft and comfortable against the skin.

Reduces Fading and Wear
Cotton fibres can weaken and colours may fade with frequent or incorrect washing. Proper care keeps garments looking fresh and vibrant for longer.

Minimises Wrinkling and Fabric Stress
Cotton naturally wrinkles. Over-drying or aggressive spinning can set in creases and strain the fabric. Air drying or removing promptly from the machine can help.

Extends the Life of the Garment
With the right care, cotton garments maintain their quality and structure over many washes—making them a more sustainable choice in the long run.